In today’s uncertain and unpredictable business environment, ensuring your company’s resilience and adaptability is paramount. Conducting a comprehensive business health check allows you to evaluate your financial position, operational processes, talent, supply chain, and assets. This proactive approach helps identify strengths and weaknesses, enabling you to recalibrate strategies for sustainable growth.
This article outlines the benefits of performing a business health check and provides strategies to implement it effectively. These insights serve as a foundation for informed decision-making and long-term business sustainability across various industries. As we progress through 2025, let’s prepare your business to navigate upcoming challenges and seize emerging opportunities.
Business readiness checklist: 9 key considerations
1. Finances and cash flow
Begin your health check by assessing your financials. Reflect on questions such as:
- How do our finances align with our overarching business objectives?
- Are our financial procedures, like bookkeeping, efficient and up-to-date?
- When was our last thorough assessment of the profit and loss statement?
- Should we re-evaluate our cost structures?
- What factors might impact sales in the near to mid-term?
- What is our current net cash flow position?
Maintaining a three-way forecast—including profit and loss, balance sheet, and cash flow statement—is essential. Regularly tracking performance against these forecasts, ideally monthly, ensures that revenue aligns with targets and profit margins meet expectations. If margins are shrinking, investigate the underlying causes. Monitor expenses diligently, avoiding excessive discounting to boost sales, and manage fixed costs effectively. Explore potential savings across different areas.
A cash flow forecast can highlight potential shortfalls throughout the year. It’s crucial to have cash reserves or access to working capital facilities to cover these gaps. Ideally, businesses should maintain six months’ worth of fixed operating expenses in reserve. While this may not always be feasible, flexible working capital solutions from non-bank lenders can provide necessary support.
Additionally, staying current with tax obligations is vital. The Australian Taxation Office (ATO) has intensified efforts to address tax arrears, including reporting delinquent businesses to credit agencies, which can adversely affect credit scores. Relying on delayed tax payments or extended payment arrangements is unsustainable and can jeopardize financial stability.
2. Business operations
Evaluate your current operational structure. As laws and regulations evolve and your business grows, existing processes may require adjustments to support future objectives. Consider the following areas for improvement:
- Performance Measurement: Implement actionable metrics to assess business milestones, achievements, and employee performance. This facilitates goal setting and future planning.
- Technology and Equipment: Invest in software that streamlines processes or equipment that enhances efficiency and reduces costs.
- Customer Feedback: Actively seek customer input and implement feasible changes to improve service quality.
- Compliance: Stay informed about legislative changes affecting your operations to ensure ongoing compliance.
- Supply Chain Resilience: Develop strategies to strengthen supply chains against potential disruptions.
While daily operations can be consuming, staying informed about industry trends and competitor positioning can offer valuable insights to refine your business practices.
3. Managing change and crises
Recent years have underscored the necessity for robust crisis and risk management plans. Crises can diminish income, disrupt sales, escalate costs, and damage reputations. A well-crafted crisis management plan enables swift and confident responses to various emergencies, including natural disasters, technological failures, or health crises. Key steps include:
- Risk Assessment: Identify potential risks based on industry and location, and anticipate possible crises.
- Response Planning: Develop detailed response strategies involving suppliers, staff, and resources. For instance, a product recall would engage product teams to identify defects and customer service teams to communicate with clients.
- Leadership Engagement: Involve management in planning and provide necessary training. Discuss succession plans to ensure business continuity if key personnel become unavailable.
- Employee Awareness: Ensure all employees understand their roles within the crisis management framework.
- Communication Protocols: Designate representatives to liaise with stakeholders and the media during crises.
Consider developing multiple crisis management plans tailored to specific scenarios, such as IT security breaches or natural disasters. Numerous free tools and templates are available online to assist in crafting these plans.
4. People and culture
Assess your workplace culture and employee engagement levels. According to recent HR trends, businesses should recognize that employee satisfaction encompasses more than just compensation; it includes intellectual stimulation, opportunities for personal growth, well-being, and work-life balance. Key considerations include:
- Demographics and Diversity: Understand the impact of an aging population and prioritize diversity and inclusion within the workforce.
- Continuous Learning: Support employees in lifelong learning by offering opportunities to upskill or reskill.
- Technological Awareness: Ensure all employees are informed about technological advancements, such as artificial intelligence (AI), and their implications.
- Hybrid Work Models: Acknowledge that decentralized and remote workforces are now integral to modern workplaces.
Integrating AI and automation into HR processes can enhance efficiency. Digital assistants can address employee inquiries in real-time, allowing HR teams to focus on strategic responsibilities. AI can also streamline onboarding by automating paperwork and guiding new hires through induction processes. However, it’s crucial to balance technological integration with human interaction to maintain a supportive and engaging workplace environment.
5. Partnerships with suppliers and stakeholders
Reassessing relationships with suppliers and other external stakeholders, is a vital component of a business health check. To enhance these partnerships:
- Alignment with Goals: Ensure supplier relationships align with current business objectives. If misalignments exist, consider renegotiating terms or exploring new partnerships.
- Communication: Maintain open lines of communication. Discuss suppliers’ strategies for managing disruptions and risks, including their contingency plans.
- Internal Processes: Review and optimize internal supply management procedures to ensure efficiency and clarity of roles.
- Performance Monitoring: Implement systems to regularly assess supplier performance and provide constructive feedback.
6. Intellectual property
Intellectual property (IP) is a critical asset. During your health check:
- Asset Inventory: Identify key products, services, business names, brands, and logos, and confirm legal ownership.
- Protection Measures: While copyrights are automatic, consider formally registering trademarks, designs, and patents to secure legal protection. Trademarks, in particular, safeguard your brand and can appreciate in value as your business grows.
- International Considerations: If operating internationally, ensure IP rights are secured in each jurisdiction to prevent potential legal conflicts.
- Infringement Awareness: Regularly verify that your business does not inadvertently infringe upon others’ IP rights, as this can lead to costly legal disputes.
7. Cybersecurity
Cyber threats are an escalating concern. Recent reports indicate that in the 2023–24 financial year, over 87,400 cybercrime incidents were reported in Australia, averaging one every six minutes. Business email compromise and fraud were among the most reported cybercrimes, with small businesses experiencing an average loss of $49,600 per incident — an 8% increase from the previous year.
To bolster cybersecurity:
- Software Updates: Regularly update software to protect against known vulnerabilities.
- Multi-Factor Authentication: Implement multi-factor authentication to add an extra layer of security.
- Strong Passwords: Enforce the use of robust, unique passwords.
- Data Backups: Regularly back up data to secure locations.
By adopting these strategies, businesses can enhance their resilience against the evolving landscape of cyber threats.
8. New technologies
Embracing emerging technologies like artificial intelligence (AI) and automation unlocks new growth opportunities. Key applications include:
- Data Analytics & Optimisation: AI enhances inventory management, logistics, and fraud detection.
- Customer Insights & Marketing: AI analyses purchasing patterns for personalized recommendations and targeted campaigns.
- Recruitment & HR Efficiency: AI streamlines hiring by screening applications and identifying top candidates.
- Content Creation & Branding: Tools like ChatGPT assist in generating social media posts, blogs, and ad copy.
- Operational Improvements: Automation reduces inefficiencies, cutting costs and improving workflow.
To maximize benefits businesses should invest in AI integration and employee training to foster innovation, scalability, and competitive advantage in a digital landscape.
9. Growth goals
Sustainable business growth requires careful planning and execution. Key strategies include:
- Enhancing Core Offerings: Strengthen high-performing products and explore innovation opportunities.
- Competitive Analysis: Identify market gaps and differentiation strategies by studying industry trends.
- Securing Funding: Ensure access to capital for expansion while maintaining service quality.
- Empowering Employees: Upskill teams and leverage untapped talent to drive growth.
- Strategic Partnerships: Collaborate with suppliers and distributors to expand market reach.
- Market Expansion: Explore new regions, eCommerce, and digital opportunities.
Regularly review marketing strategies to align with growth objectives and strengthen your brand identity.
In summary, a proactive approach to financial management, operational efficiency, technological adoption, and strategic planning positions businesses to navigate the complexities of 2025 successfully. Engaging with experienced finance partners, like Octet, can provide the flexible support needed to seize opportunities and achieve sustainable growth.
Health retailer Go Vita was expanding its supplier list, product lines and stores. It needed the finance to make that happen and Octet put in place a long-term working capital solution that allowed Go Vita to grow while maintaining cash flow.
When Vinomofo needed finance to fund its expansion plans, Octet delivered a flexible trade finance facility that gave the online wine retailer the fast finance solution it needed.
A healthy business starts with the right finance
In summary, a proactive approach to financial management, operational efficiency, technological adoption, and strategic planning positions businesses to navigate the complexities of 2025 successfully. Engaging with experienced finance partners, like Octet, can provide the flexible support needed to seize opportunities and achieve sustainable growth.
Health retailer Go Vita was expanding its supplier list, product lines and stores. It needed the finance to make that happen and Octet put in place a long-term working capital solution that allowed Go Vita to grow while maintaining cash flow.
When Vinomofo needed finance to fund its expansion plans, Octet delivered a flexible trade finance facility that gave the online wine retailer the fast finance solution it needed.
Begin your business health check with Octet
Ready to do a business health check? Reassessing your financial position is a great place to start.
Octet is the finance partner of choice for ambitious businesses of all sizes across a range of industries. Our customised working capital solutions, including trade finance, debtor finance and supply chain finance, have unlocked countless opportunities for our clients.
So, what’s next for your business? Discover what’s possible when you partner with us.
Disclaimer: These comments are only our views and should not be construed as advice. You should act using your own information and judgment. Although information has been obtained from and is based upon multiple sources the author believes to be reliable, we do not guarantee its accuracy, and it may be incomplete or condensed. All opinions and estimates constitute the author’s own judgment as at the date of publication and are subject to change without notice.